(Photo by robswatski)
Prepare for success. I do not mean: prepare so you can be successful, but be prepared for when you do succeed. It’s been known to happen.
I think it pays to think at least one step ahead. Ask yourself, if this thing actually works what’s my next move so I can make the most of the momentum? I’m not suggesting you hire extra customer service reps just in case your next product launch blows the roof off. But what if it does? Do you know what to do next?
We recently did a small product launch and sales were decent from go. But they kept getting better. I wanted to monitor it and then decide what to do next. If I had planned to deal with success we would have had product bundling ready, maybe some “upsells” to more expensive products, etc. The work to have this stuff ready was pretty minor and if it had been in the work queue already we could have increased the average dollars per transaction, guaranteed. So that’s some easy money we left on the table while we tried to catch up to our initial launch success.
“Iterating” with “minimum viable products” is smart and it certainly mitigates risk, but a little extra planning doesn’t take much effort or money. With a plan for next steps, you’re ready to pounce when things go right.
P.S. I also believe thinking this way also improves your awareness of new opportunities.