How to Use Richard Branson to Sell Underwear
Author: tracysigler | Posted: March 4th, 2011 | | Tags: guerrilla marketing, Richard Branson, SAXX Apparel, Trent Kitsch | No Comments »Check out this short video where SAXX Apparel founder Trent Kitsch explains how he got free national TV coverage by throwing a pair of boxers to Richard Branson at a live MTV event. As interviewer Andrew Warner, “How far would you go to get promotion for your company?”