What Is Your "Why"? – Vision, Focus & The Golden Circle

Author: tracysigler | Posted: March 8th, 2012 | | Tags: , , , , , , | No Comments »

Why do you do what you do? What do you truly believe?

I’m convinced that if you can answer those questions all other business challenges will be made more manageable because your vision will be clear. Your clear purpose will inspire your organization to not only be in alignment but also to be motivated to succeed, however you measure that.

Not knowing “why” you do what you do will make it impossible to have a compelling vision. And an organization without a shared vision results in a lack of focus and probably bad decision-making. Reaching your goals may not be possible.

You’ll be “stuck.” John Jantsch says:

The thing that moves people to act beyond what they are currently doing is a vision to do something so compelling that it forces them to change their behaviors in ways that would make it so.

The problem with most business owners is that they are only looking towards next week or next month. What if you looked at making your business and your life multiple times bigger and better than it is right now?

What would that force you to change? What would that force you to stop doing? Where would that compel you to take massive action first?

Easy enough to say, but how do you get to that compelling vision? Simon Sinek tells us to start with “Why” we are doing what we do. His concept is the “Golden Circle” of Why, How, What with Why at the center of it all. Read the rest of this entry »