Does The Apple Marketing Philosophy Apply to Your Business?

Author: tracysigler | Posted: January 13th, 2012 | | Tags: , , , , , | 1 Comment »

I’m pretty sure it does. How can Empathy, Focus and even “Impute” not apply to any business?

For Christmas I invariably come away with a stack of interesting books to read. I knew I wanted Steve Jobs by Walter Isaacson but after hearing Kevin Rose mention he started reading the book and switched to over the audio version, I added the latter to my wish list. The unabridged version is over 24 hours!

Somewhere in the third hour Mike Markkula and his now famous Apple Marketing Philosophy are discussed. I’ve listened to this two minute segment probably a dozen times.

The Apple Marketing Philosophy

Markkula was a young venture capitalist with his fortune coming from stock options he received while at Fairchild Semiconductor and Intel. He became an investor in Apple when the company was just Jobs and Wozniak, and later even was company president. According to Isaacson he also became a “father figure” to Jobs and taught him about marketing and sales. Read the rest of this entry »