How to Design a Logo Fast by John McWade

What?!? John McWade makes it seem so simple.

I got Seth Godin’s blog blurb in my inbox today. He mentioned some books by McWade and a couple other authors. I looked up McWade’s stuff on Amazon and decided I had a hankering for Before and After Business Graphics. Then my wife Mary pointed out after dinner that I had a sweet coupon for Barnes & Noble that was expiring today. Get in the car lady. I gotta go spend $20 to save five bucks, now!

No joy at the bookstore. They had another McWade book, and it looked really good too, but book discipline prevailed, for once, and I went home empty-handed.

Then I found his site, then his YouTube channel, and this fantastic video about making quick and dirty logos, that are actually quite professional and elegant. Next time you need something for an event or project show this video to your designer. Then get out of the way.